- Focus on the Company. Explain why you are interested in this company specifically and what you would be able to offer the company as an employee. Hiring managers do not want to hear about what an awesome opportunity this job would be for you and your career, they need to know how the company will be improved with you around.
- Use the Job Description. The job posting has all the information about the company's ideal employee for the position. So use this as a sort of guide when discussing your qualifications. Show the hiring manager that you check all the boxes for the position and will fit perfectly into the role.
- Talk Specifics. Quantify your previous experience so that the hiring manager will have a better grasp on how exactly you can contribute to the company's success. However, do not just repeat your resume. Be sure to delve deeper into your experiences.
- Address it to a Real Person. Whenever possible you should address the cover letter to an actual person. Try not to use generics like "Dear Hiring Manager" or "To Whom It May Concern." Pay attention to job postings, they usually have a contact person listed at the bottom.
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